Field notes from the AI ad creative trenches
Practical playbooks, model deep-dives, and lessons learned from teams shipping thousands of generated ads every week.
The marketing team of 2023 and the marketing team of 2026 might have the same headco...
The sticker price on most AI ad tools is the smallest line item in the real total co...
We build a generative ad platform, so the expected message from us is that you shoul...
Most teams that adopt generative ad tools point them straight at creative production...
Northstead Coffee is a 14-person specialty roaster based in Bristol, UK. They sell d...
Prompt writing is the highest-leverage skill in generative ad creative. A weak promp...
The fastest-moving topic in our industry right now is not the models, the prompts, o...
The single most common mistake we see in generated short-form video is treating 9:16...
Brand consistency was always hard. Now it is harder. When your team was producing fi...